The form builder your whole team will actually use.
Lead capture, feedback, research and hiring forms that ask the right follow-up, land in one shared dashboard, and post to the rest of your stack.
What teams build with it
See every use case →Lead generation
Capture and qualify leads on your site, then send every submission straight to your CRM.
Customer feedback and NPS
Post-purchase surveys, NPS and feature requests you can segment and act on.
User research
Beta applications, interview screeners and persona surveys.
Waitlists and launches
Referral waitlists that rank signups and reward sharing.
Event registration
RSVPs with scheduled open and close dates, or a password for invite-only events.
Hiring and onboarding
Application screeners with branching, and onboarding surveys.
Five seats. One dashboard.
Invite up to five people. Everyone can build forms, read every response and export, with one Brand Kit on every form.
- Mira Okaformira@nova.xyzOWNER
- Jonas Bergjonas@nova.xyzMEMBER
- Keiko Tankeiko@nova.xyzMEMBER
- Ana Ruizana@nova.xyzMEMBER
Connect anything with a webhook.
Formz sends a POST request to your endpoint on every submission, signed with your own HMAC-SHA256 secret. The payload has every answer plus any verified identity. Point it at your CRM, your backend, or any automation tool that accepts webhooks, like Zapier or Make.
X-Formz-Signature: sha256=9f2c…e41a
{
"event": "form.submission",
"formTitle": "Book a demo",
"submittedAt": "2026-09-28T14:02:17Z",
"respondentEmail": "jonas@acme.io",
"responses": [
{ "question": "How big is your team?",
"type": "single_select", "answer": "50+" },
{ "question": "Tell us about your rollout",
"type": "long_text", "answer": "Three teams, Q4" }
]
}And the rest of the toolkit
Brand Kit
PROYour logo and colour on every new form, with the Formz badge removed.
One question at a time
PROA conversational layout that keeps people moving. A toggle per form.
Points and lead scoring
BUSINESSGive answers a score and export a ranked CSV of respondents.
Access controls
PROPassword-protect a form, or schedule when it opens and closes.
CSV export
FREEEvery response as a clean spreadsheet, in one click.
File uploads
PROAccept documents and images as answers.
Questions
Can multiple team members work on the same forms?
Yes. Business includes a shared workspace for up to 5 members, who can all create and edit forms and see every response.
Does Formz support conditional logic?
Yes, on Business. Show or hide any question based on an earlier answer.
How do webhooks work?
On Business, Formz sends a POST request to your endpoint on every submission, signed with your HMAC-SHA256 secret. The payload includes every answer and any verified identity.
Is there a free plan?
Yes. Starter includes 3 active forms and 100 responses a month, with no card required.